Marlew Web Publishing

   
       
 

Permission-based Marketing

Permission-based E-mail marketing is not Spam.

Permission-based E-mail correspondence requires either implicit permission (they are already a customer, member of an organization)
or explicit permission (they signed up to receive) in order to meet federal law.

And permission-based E-mail correspondence is a powerful tool no website, or organization should be without.

Marlew Publishing knows how best to do legal permission-based E-mail correspondence and offers a reasonable price for doing so.

Destination? Bayfield!  
is a monthly E-Newsletter
with a subscriber list approaching 1,300.
 

Friends News
is a quarterly E-Newsletter
for the Friends of the
Apostle Islands National Lakeshore.
 

 
       
 

Data Base Management

If you have a list, a data base, of e-mail addresses that qualify - no matter how small the number - you have jumped the first hurtle toward the production of an E-Newsletter.

Marlew Publishing can take a data base of addresses - in almost any form, and create from it an Access Data Base required to perform the mailing of an E-Newsletter.

Depending on the source of the addresses (hand written, typed in Word, an Excel file) the migration to an Access Data Base may take from half an hour if from Excel, to many hours if hand written.

We can hold your Data Base in our server for future use, or return it to you.

Data Base Management

$20.00 per hour
billed by the quarter hour

 
       
 

Content Creation & Layout

Creation of a successful E-Newsletter is not unlike the creation of a page for a website.

The same six steps must be taken.

The same attention to: Speed. Simplicity. Clarity. Then add brevity.

No more than six articles.

85% informational and 15% promotional.

Lots of links. Several great images.

Content Creation & Layout

$90.00
Plus $0.12 per address

 
       
 

Campaign Analysis

Analysis answers questions about your data base, and how well your E-Newsletter is being received by readers.

How many bad addresses were there? Can those addresses be corrected? How many people actually read the newsletter? How many reacted, and in what way?

Campaign Analysis

No charge

 
       
 

Website Sign-up Forms

The collection of new e-mail addresses is vital to the success of an on-going E-Newsletter program.

If Marlew Publishing creates your newsletter it will contain a form allowing individuals to opt-in or opt-out of your mailing list.

Another form invites subscribers to share the news letter with a friend, yet another super way to grow your list..

A final step in e-mail address collection is a form on your website inviting readers to subscribe to your E-Newsletter.

Marlew Publishing can do that for you!

Website Sign-up Forms

$25.00

 
       
 

Mailing

Our mailing software can take a data base you provide in Excel, migrate it to a Access Data Base, connect it with an E-Newsletter you have written and send it within hours.

We will delete any bad addresses, record them on a Excel spread sheet, and  either hold your Data Base in our server for future use or return the data base to you

Mailing

$25.00
Plus $0.12 per address

 
       

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